(en proceso de traducción al español) Políticas de Anuncios To further our mission of making reliable medical information and our systems available to healthcare professionals worldwide, we accept advertising and sponsorship under strict guidelines. We will refuse any advertisement that we believe is incompatible with our mission. The presence of an ad on our site does not imply endorsement of the advertised company or product. Advertisers and sponsors must not make unsubstantiated health claims or suggest that ScyMed has endorsed a product or service. No advertisements related to the following are accepted on ScyMed.com: alcohol, tobacco products, firearms/fireworks, pornography, sweepstakes, gambling, politics, social causes or religion. Advertising is not targeted to individual users but may be placed on the site adjacent to our panels related to advertiser or sponsor interest. ScyMed maintains a distinct separation between advertising content and editorial content. All advertising content on ScyMed.com, is clearly labeled as an advertisement. Sponsored areas of the site are labeled as such, and the sponsoring organizations are identified. Advertising Opportunities ScyMed offers a wide range of advertising opportunities from banner ads to sponsorships. These opportunities are customized to meet a particular corporation's or product's branding strategy. For inquiries about advertising and sponsorships, contact: Tel & Fax: 312-577-0457 sales@scymed.com Advertising/sponsorship criteria April 2007 (Criteria subject to change without notice) Advertising that may be allowed on the site, provided certain criteria are met: Corporate image advertising or corporate sponsorship Over-the-counter medications Prescription drugs approved by the Food and Drug Administration Nonmedical or non-health-related consumer products and services Consumer products with a potential health connection Fitness products or services Medical products or devices Pharmacies (retail and online) Advertising that is prohibited on the site includes: Alcohol Tobacco products Firearms/weapons Fireworks Health care services Pornography Sweepstakes Gambling/lottery Political ads Social cause ads Religious ads Competitors Comparative advertising (no mention of competitive brand names within an ad banner) Advertising formats that are prohibited on the service include: Pop-ups and floating ads or surveys Ads that have forms within them to collect personally identifiable information while a user is on ScyMed.com Advertising/sponsorship criteria that must be met to allow the company to advertise/sponsor include: Advertisement must not make a health claim for its product that is not clearly substantiated. Advertisers may be required to submit supporting documentation to substantiate claims. No implication of endorsement by ScyMed of product or advertiser may be made. ScyMed retains final approval of all sponsor/product messages, banners and advertising copy that are directly linked or adjacent to the content. This includes verification of advertisement content and placement before it is produced on the site. The advertisement, advertising icons and company logos must be displayed in such a way that they clearly are not part of the ScyMed site content. ScyMed reserves the right to reject, cancel or remove at any time any advertisement from ScyMed for any reason. In such a case, ScyMed will provide prompt notice to the advertiser, together with an explanation. ScyMed also reserves the right to determine the appropriate placement of the advertisement on the Web site. No unsolicited commercial messages are allowed. Collecting and selling of mailing lists without the users' expressed permission is not allowed. The full rules for any market research or promotion must be displayed or linked to. Advertisers and agencies cannot collect any personally identifiable information from ScyMed users or place any cookies, applets or other such files - if those files transmit any personally identifiable information to the advertisers or agencies - on computers of ScyMed users who do not visit advertisers' sites by clicking on their ad banners. These guidelines are intended to provide general guidance. They are not inclusive or exhaustive and are subject to change at the discretion of ScyMed at any time. ScyMed does not endorse any companies or products. ScyMed is a medical information company developing medical decision systems™ and clinical application software programs for Physicians and healthcare professionals.